CORONA VIRUS IMPACT ON IT INDUSTRY “Once pandemic ends, businesses may take 6 months to get up and running normally” - CFO Survey The Coronavirus (also known as COVID-19) outbreak in the whole world wrecks the life of the people as well as on the businesses and industries. The whole IT industry is overcoming the new and significant challenges. These challenges need the proper planning and a system to work in a thoughtful manner. The recent spread of the virus affects the global

DIY SEO Masterclasses now available

At Xava we are continuously listening to our customers to create services and products that help businesses increase their sales and expand their reach. So we are delighted to announce our innovative DIY SEO Masterclasses. SEO is the best way of making your business website to as many people all over the world as possible through legitimate techniques that make your content rank higher in the Search Engine Ranking Pages or SERPs. The ultimate goal is to appear on Page 1

How to create trackable URLs?

Social media posts are the lifeline of a modern business as they increase brand awareness and help with the growth of your business. As we saw in the previous blog post, social media is about relationship building and not a direct sale but we do like keeping an eye on things because data is information. Have you ever wondered how many people click on a link in any particular post? What kind of content is creating the most engagement

Facebook marketing is all about relationship building

Lately in my effort to grow Xava, I have come across a lot of people trading Likes on their business pages. While it is a good practice to support your fellow entrepreneurs in growing their fan base but have you ever thought what a like is worth? Or more importantly what YOUR Like is worth to the business page? Let me put this very delicately because I know that your Liking of a business page was well intentioned - It is worth NOTHING!! If

Website Design Case Study –

When the owner of first approached Xava, his direction was clear. He wanted to develop a brand that would become synonymous with the following:

  1. Simplify the tyre buying process.
  2. Simple and easy to navigate website
  3. No frills to convey the message that the value behind the brand was the attractive pricing
  4. Above all - simplify the process for all kinds of people buying tyres.
The concept was simple and the challenge was clear
Create a website for the customer that makes it

Understanding Your Brand

Understanding Your Brand - Understanding Yourself A brand is developed over time because it includes the public perception but it starts from within you as an entrepreneur, as an individual. Each and every one of us is a walking, talking brand. As I mentioned in my previous blog, Brand - The Reason For Being, every one is a unique brand. Our personal brand affects how people interact

Brand – The Reason For Being

What is a Brand? According to Wikipedia, a brand is "a name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" brand-essence A brand, according to us is why you do business. It is how you do business. It is how your customers see you. It is how you set the culture for the employees of your company.

A brand is who

Website Design- Why Is It Key?

"Web surfers are like the snitch in Quidditch, if you don't catch them at first sight, you will find yourself flying through the cyberspace trying to capture them. But once you do, you can win the game!"
If you are not a Harry Potter fan like me, you may not know what Quidditch is or what the Snitch is. The snitch is the game winner in Quidditch and the team that captures the snitch wins the match.

Twitter – How Best To Use It For Your Business?

This is intended to be an easy guide to understanding Twitter from Day 0. This is aimed at people who are just starting out on their Tweeting Journey.

  1. Step 1 - Identify Your Business Goal Like any other business activity, your Social Media efforts should have a solid strategy behind them. You can not just dive in and out! To get consistent and good results, you have to put in a lot of effort into your social media interaction. Also, remember that social