Understanding Your Brand

Understanding Your Brand - Understanding Yourself A brand is developed over time because it includes the public perception but it starts from within you as an entrepreneur, as an individual. Each and every one of us is a walking, talking brand. As I mentioned in my previous blog, Brand - The Reason For Being, every one is a unique brand. Our personal brand affects how people interact

Brand – The Reason For Being

What is a Brand? According to Wikipedia, a brand is "a name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" brand-essence A brand, according to us is why you do business. It is how you do business. It is how your customers see you. It is how you set the culture for the employees of your company.

A brand is who