Social media posts are the lifeline of a modern business as they increase brand awareness and help with the growth of your business. As we saw in the previous blog post, social media is about relationship building and not a direct sale but we do like keeping an eye on things because data is information. Have you ever wondered how many people click on a link in any particular post? What kind of content is creating the most engagement
A Weekly Round-Up of Stories from the WWW
This weeks Xava blog is a collection of the 4 stories that made me think the most. I found that these stories engaged me at different levels and desrved to be shared for different reasons. The stories range from the scary yet exciting to ranting to philosophising. These are purely my thoughts on 4 topics that are out there for you to read. I would encourage a discussion on any of the topics
As a business or an individual you have decided that you need a website after reading my previous Top-Ten blog, Why does Your Business Need a Website? You need to answer a few more questions before you agree on the website design and development process. Here is a list of the Top Ten things to consider before your website goes from an idea to a concept
Have you ever been asked the question What do you want in life? Just like the answer to that question is not, I want to be happy!, the answer to Why Your Business Needs a website is not , Everyone has one these days!
Top 10 Reasons Why Your Business Needs a Website
A website is a strategic tool for any business and requires ongoing investment and commitment
Xava has today completed an exciting rebranding exercise in its short history. As a part of the exercise, new product names and a complete online strategy for Irish businesses has been revealed.
Xava has come up with a simple 3-step online solution for businesses in Ireland. It starts with getting a business website with off-the-shelf designs already available in the Xava portfolio. The bePresent product is aimed at small businesses seeking to start using the internet as a part of their
You are ready to use Facebook for your business but no one ever told you what you should or should not do so here is a handy Do's Dont's for Your Facebook Business Page.
In all your Facebook (or any other social media like Twitter) activities you have to remember that these channels are just a way of driving traffic to your website because that is an important parameter in determining your search engine rankings. So
Now you have a product to sell, a story to tell to go with the product but you dont how to sell in the internet? Welcome to the world of Digital Marketing. Lets establish a few small ground rules
- You drive the website content including the layout.
- You own the business
- Digital Marketers help you present the content so it reaches the widest possible audience.
- Fundamentals of traditional business still remain
Xava had a front row seat at the Digital Stage at the Dublin Web Summit. It was an exciting time in the Xava lifeline as it allowed me to hear from experts what is current in the world of digital business and marketing. I updated the live blog on both days with quotes and tweets so this write-up is more a collection of my thoughts from the two days.
The digital stage had
- "The New media strategy represented a brave move for us and was a resounding success. Not only did we capture the imagination of the nation but we also delivered for the business" - Lysa Hardy T-Mobile UK
- "Embrace teh oppahtunity" - Social media presents an opportunity to engage with people
- Advocacy, Attention, Awareness and Action are the 4 pillars of