Weekly Round-Up

A Weekly Round-Up of Stories from the WWW This weeks Xava blog is a collection of the 4 stories that made me think the most. I found that these stories engaged me at different levels and desrved to be shared for different reasons. The stories range from the scary yet exciting to ranting to philosophising. These are purely my thoughts on 4 topics that are out there for you to read. I would encourage a discussion on any of the topics

Top-Ten – Why Does Your Business Need a Website?

Why does your business need a website?Have you ever been asked the question What do you want in life? Just like the answer to that question is not, I want to be happy!, the answer to Why Your Business Needs a website is not , Everyone has one these days! Top 10 Reasons Why Your Business Needs a Website A website is a strategic tool for any business and requires ongoing investment and commitment

Do’s and Dont’s for Your Facebook Business Page

You are ready to use Facebook for your business but no one ever told you what you should or should not do so here is a handy Do's Dont's for Your Facebook Business Page. In all your Facebook (or any other social media like Twitter) activities you have to remember that these channels are just a way of driving traffic to your website because that is an important parameter in determining your search engine rankings. So

How Not to Use Twitter for Business?

This is an excellent example of how not to use Twitter for business. Clearly the operator of the @Cinnamon_D6 Abusive Language in a Tweet by CinnamonTwitter account was exasperated at the perceived abuse being thrown at him or her and got a little bit carried away in their tweet. More examples of How Not to Use Twitter for

How to sell on the Internet?

Now you have a product to sell, a story to tell to go with the product but you dont how to sell in the internet? Welcome to the world of Digital Marketing. Lets establish a few small ground rules

  1. You drive the website content including the layout.
  2. You own the business
  3. Digital Marketers help you present the content so it reaches the widest possible audience.
  4. Fundamentals of traditional business still remain
  Here are some tips for a website that is a viable selling tool for a

Dublin Web Summit Update

Xava had a front row seat at the Digital Stage at the Dublin Web Summit. It was an exciting time in the Xava lifeline as it allowed me to hear from experts what is current in the world  of digital business and marketing. I updated the live blog on both days with quotes and tweets so this write-up is more a collection of my thoughts from the two days. The digital stage had

Dublin Web Summit Day 2 – Mid-Morning Session

Speaker list at http://www.websummit.net/digital-stage-schedule/ Speakers thoughts Sarah Wood, Co-founder & COO of Unruly Media

  • "The New media strategy represented a brave move for us and was a resounding success. Not only did we capture the imagination of the nation but we also delivered for the business" - Lysa Hardy T-Mobile UK
  • "Embrace teh  oppahtunity" - Social media presents an opportunity to engage with people
  • Advocacy, Attention, Awareness and Action are the 4 pillars of

Dublin Web Summit Day 2 – Morning Session

Speaker list at http://www.websummit.net/digital-stage-schedule/ Joanna Lord VP Growth Marketing at SEOMoz talked about delivering value from the Sales funnel

  • Businesses need evangelists
  • Today people are social consumers
  • Tackle the Why question - why did you start a business? Highlight that story so people can connect with you and buy into your philosophy straight away - trigger the emotional response.
  • It is important to thank people - personalise the thank you message - Form a connection with the consumer.
  • "We dont just

Dublin Web Summit – Day 1 Mid-Morning Updates

OK so the talks quotes and facts are flying in and the priority is to feed the body and mind so this update is more a list of quotes and random thoughts but I will write m ore detailed report after the event on the goings on at the Digital Stage at the Dublin Web Summit ( #websummit) Quotes from the mid-morning session at the Dublin Web Summit  

  1. Shortest & best SEO advice "Great SEO is not about search engines-is about solving for

Dublin Web Summit – Day 1 Morning Update

So Xava has a front row seat at the Dublin Web Summit and tweeting live Updates - Follow us:) The summary of the morning session so far

  • Social Media marketing is here to stay and more and more people are talking about it.
  • Mobile Marketing is important and companies can not afford to ignore it.
Some of the quotes