Website Design Case Study –

When the owner of first approached Xava, his direction was clear. He wanted to develop a brand that would become synonymous with the following:

  1. Simplify the tyre buying process.
  2. Simple and easy to navigate website
  3. No frills to convey the message that the value behind the brand was the attractive pricing
  4. Above all - simplify the process for all kinds of people buying tyres.
The concept was simple and the challenge was clear
Create a website for the customer that makes it

Website Design- Why Is It Key?

"Web surfers are like the snitch in Quidditch, if you don't catch them at first sight, you will find yourself flying through the cyberspace trying to capture them. But once you do, you can win the game!"
If you are not a Harry Potter fan like me, you may not know what Quidditch is or what the Snitch is. The snitch is the game winner in Quidditch and the team that captures the snitch wins the match.

Top Ten Things to Consider When Redeveloping a Website

You already have a website and have not changed it in a long long time. There are multiple reasons why you want to redevelop the site. You might want to

  • Make the website look more modern and in tune with time
  • Make sure that the website appeals to the new wave of people viewing your site on the internet
  • Make sure that your website is responsive
  • Add E-Commerce to your site
  • Make sure that you refresh the website for

Top Ten things to consider before your website

As a business or an individual you have decided that you need a website after reading my previous Top-Ten blog, Why does Your Business Need a Website? You need to answer a few more questions before you agree on the website design and development process. Here is a list of the Top Ten things to consider before your website goes from an idea to a concept

Top-Ten – Why Does Your Business Need a Website?

Why does your business need a website?Have you ever been asked the question What do you want in life? Just like the answer to that question is not, I want to be happy!, the answer to Why Your Business Needs a website is not , Everyone has one these days! Top 10 Reasons Why Your Business Needs a Website A website is a strategic tool for any business and requires ongoing investment and commitment

Xava’s New Identity

Today is an exciting day in the short history of Xava as we are delighted to unveil the new logo for our company. If you are reading this post on, you have already seen the logo but in case you haven't, here is the new logo: This logo is the end of a 1 month long design process to capture the identity of the company. Xava has been setup to help small businesses embrace the digital age of marketing. As such the logo represents

How Not to Use Twitter for Business?

This is an excellent example of how not to use Twitter for business. Clearly the operator of the @Cinnamon_D6 Abusive Language in a Tweet by CinnamonTwitter account was exasperated at the perceived abuse being thrown at him or her and got a little bit carried away in their tweet. More examples of How Not to Use Twitter for

Dublin Web Summit Update

Xava had a front row seat at the Digital Stage at the Dublin Web Summit. It was an exciting time in the Xava lifeline as it allowed me to hear from experts what is current in the world  of digital business and marketing. I updated the live blog on both days with quotes and tweets so this write-up is more a collection of my thoughts from the two days. The digital stage had

Using WordPress for Website Design

Using Wordpress for Website Design Wordpress has become one of the most widely used tools for website design. It is a highly flexible and customisable solution to website design. It is also supported by the largest number of website hosting companies as the blogging tool of choice. And above all it is FREE. Benefits of Wordpress The benefits of using wordpress for website design are many. The biggest benefit is that it allows people to be online in a few minutes. It

Social Media Networking for Business

To Facebook or not to Facebook! Google before you Tweet! Social Media Networking for Business Our world is changing and the business world is no different. 10 years ago no one had heard of social media networking and no had even contemplated using it as a business tool. Today companies rely on the social media websites to create chatter between customers, have interactions with their customers. Last but not least, companies use social media for customer supoprt. The upside of doing this