Facebook marketing is all about relationship building

Lately in my effort to grow Xava, I have come across a lot of people trading Likes on their business pages. While it is a good practice to support your fellow entrepreneurs in growing their fan base but have you ever thought what a like is worth? Or more importantly what YOUR Like is worth to the business page? Let me put this very delicately because I know that your Liking of a business page was well intentioned - It is worth NOTHING!! If